# Faruk Shuaibu — Product Designer

> Portfolio of Faruk Shuaibu, a product designer based in Tallinn, Estonia, working at the intersection of craft and strategy. Currently studying interaction design at the Estonian Academy of Arts.

Skills: product strategy, systems design, prototyping, user research, design leadership, mentorship.
Contact: hello@rook.design

## Everything on one page

- [Robot mode](https://rook.design/robot.html): the whole site as a single machine-readable document — sitemap, profile, all three case studies in full, the complete teaching write-up, and a JSON dump. Start here if you want the full picture in one request.

## Case studies

- [Tarbi Targalt](https://rook.design/case-studies/tarbi.html): A five-week emotional redesign of an Estonian grocery price-comparison app for international students in Tallinn. OOUX audit, embodied delight research, four design principles, redesigned onboarding, unified shopping modes, and a three-level emotional design layer (2024).
- [Zipzap](https://rook.design/case-studies/zip-zap.html): Product and brand design for AI agents pre-trained on legal, HR and finance work — product design, brand identity, 3D agent avatars and developer handoff over six weeks (2024).
- [Remedi](https://rook.design/case-studies/remedi.html): Brand and product design for a pharmacy inventory system — medication traceability, POS and e-prescription integration, compliance-aware workflows, plus the Remedi and StockRX identities (2023).

## Pages

- [Home](https://rook.design/): Introduction and selected work.
- [About](https://rook.design/#about): Background, skills, current activities and design values.
- [Play](https://rook.design/#play): Experiments — an interactive 3D self-portrait, animation and motion studies, 16 mid-fidelity screens from a fintech app, and Onsell, a landing page whose Arabic setting mirrors the whole layout right to left.
- [Teaching](https://rook.design/teaching/): Designing "Enhancing Learning Experiences with AI", a workshop for teachers who are not technical, and prototyping it live at the Estonian Academy of Arts (Spring 2026).
- [Privacy](https://rook.design/privacy.html): What the site collects and how to opt out.

## Profiles

- LinkedIn: https://www.linkedin.com/in/farukshuaibu/
- X: https://x.com/726f6f6b
- Layers: https://layers.to/rook
- ADPlist (mentoring): https://adplist.org/mentors/faruk-shuaibu
- Resume: https://rook.design/portfolio/Faruk_Shuaibu_Resume_2026.pdf